The Social Media (SM) staff serves as The GUIDON’s digital frontline that manages and optimizes the publication’s presence across all its platforms: The GUIDON, GUIDON Sports, and Vantage Magazine. SM oversees the release and scheduling of posts, helps maintain the quality and accuracy of digital content, and ensures consistency across all The GUIDON platforms. Beyond day-to-day management, SM monitors platform trends and performance data to provide actionable insights that guide the publication’s digital growth. By analyzing what resonates with audiences, SM helps writers, designers, and editors extend their reach and impact online.